ICNY18

Referral Marketing ICNY18 from Katie Clancy

1. Have a WHY that is about others 

Rework Your Why: Jeff Freedman/Small Army https://smallarmyjeff.com/the-moral-of-the-story

2. Know your personas

A Beginner's Guide to Personas: Kevan Lee, Buffer Social https://blog.bufferapp.com/marketing-personas-beginners-guide

3. Be a storyteller.

Storytelling on a Website: Raziel Ungar, Burlingame Properties https://burlingameproperties.com/

4. Play Nice in the Sandbox

5. Give

6. Leverage Social Media. Hard.

7. Use a Gratitude Campaign

8. Engage in Civic Marketing

9. Ask

10. Be Attached to the Activity; Not the Outcome